The Logo

The symbol chosen is an inverted ‘A’ (for Advocacy) and stems from the idea of the ‘tipping point’, which in sociology is defined as ‘a point in time when a group — or a large number of group members — rapidly and dramatically changes its behaviour by widely adopting a previously rare practice’.

Malcolm Gladwell’s book ‘The Tipping Point‘, defines the tipping point as “that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire“.

Here, the inverted ‘A’ is placed in a transient state in which it may sway both ways. Its position and layout in relation to the text suggest that the ‘A’ will stand firmly over the text if you choose to tip it over.

Overall, the logo is bold and radical & synonymous with the spirit of the awards.